Rabbit Hole Market and Sweets Will Open in Montavilla

While walking from my car to Hungry Heart Bakery Saturday morning, I passed the old Hungry Heart space on SE 80th Ave that had this sign affixed to the window: “Rabbit Hole Market and Sweets.” I didn’t think much of it since it said “Est. 2010” and that was 12 years ago. but my interest had piqued anyhow. I sort of forgot about it as I entered Hungry Heart and thought about what I was going to order.

As I was waiting to receive my takeout I heard one of the staff members talking excitedly about their new venture, Rabbit Hole Market and Sweets (!!). I could not resist listening in and was invited into the conversation. What I learned is:

Indeed, it will be located in the old Hungry Heart space on SE 80th Ave.
They will have delicious locally-made products on the shelves, like a Hatch chile salsa the staff member raved about.
Look for plants with cute little pots for sale.
They’ll also have baked goods like cupcakes, macarons, and tres leches cake.
Soft serve ice cream!
I’d like to say there will be coffee, too, but that is unclear.

Cute plants!

Upon further research, that little rabbit in the Rabbit Hole sign looks a lot like the rabbit in another project from the folks at Hungry Heart: White Rabbit. That was conceptualized in … 2010. Now it makes sense.

Additionally, White Rabbit Cafe, which was supposed to open at 7940 SE Stark Street, is currently Hungry Heart Bakery. From what I can tell, Rabbit Hole’s location was going to be called Heartbreaker Market for a while. There’s a lot going on with all of this.

Rabbit Hole Market and Sweets will be open Thursdays through Sundays and they are having a soft opening this Saturday, April 16.

Best of luck to the Rabbit Hole/Hungry Heart folks as they get ready to open their doors to the neighborhood!

Rabbit Hole Market and Sweets [opening April 2022]
414 SE 80th Avenue, Portland
rabbitholepdx.com